Testing the materials

When we got the direction in which we should move, we went for the materials straight away. We got a styrofoam and a woodglue, but we couldn't find a kaasdoek so replaced the it with bandage roll. First thing we needed to build the shape from the styrofoam. We cut it into small squares  of 3... Continue Reading →

max_7_research

While still in the beginning of writing the whole code for the installation I had to make research on what other options we might have. Since we wanted to work with samples the Minim library in Processing is the only thing that works decent enough and it still creates a lot of probrems and has... Continue Reading →

Searching for materials

We build our prototype so now we had a clear image how it should look like and we were able to research on building options and materials. There were few possible building options from the wood to make it curvy shape. One is to stack wood plates one on another, and second option is almost... Continue Reading →

Logo design

This week, Vera and I have been busy designing the logo. Vera has started making the illustration that we wanted to place above it. Based on this design, I helped her out with the color and the font. We tried a lot of different combinations, because we couldn't find the right combination. You can see... Continue Reading →

Marketing Plan

What are our goals? That people come to look to our exposition. That people stay longer in Enschede and will get to know more about the city. What is our target group? Teenagers and Young adults What channels are we going to use? Instagram, Facebook and YouTube. What content are we going to post? Process... Continue Reading →

Persona’s of the target group

This week we worked out our target group. To make a good promotion campagne we want to know who is our target group and what approach fits best. So I made two persona's to create an image of our potential visitors. Our installation can be played by everyone who gets interested and sees it in the city,... Continue Reading →

Conductive paint

On Monday I made my first experimentation regarding conductive paint. I got some pencils from classmates and started smashing them up. I crushed them with metal vise press and then extracted the graphite from them. Next I put all the graphite sticks in some paper and hammered it into powder. I combined the graphite with... Continue Reading →

Research marketing campaigns

Before we start to make a marketing plan. I first wanted to do some research about marketing strategies and examples. This is a little summary of things I found: What do we need to create a campaign? A way to get the word out. (social media etc.) A clear call-to-action. A clear call-to-action encourages people... Continue Reading →

Target Group

To make a good promotion campagne we to know who is our target group and what approach fits best. So today i did some research, this is the target group for our installation. Target Audience Netherlands Our target audience consist of artists, students, and people who want to make music in an interactive way, but do... Continue Reading →

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