On sunday 2 june Vera and I went to Muziek in de straten Festival. We wanted to see how the atmosphere was and what the setup of the festival would look like. For a better image, we have also taken some photos and video. The video will appear later, with this the pictures!
This week, Vera and I have been busy designing the logo. Vera has started making the illustration that we wanted to place above it. Based on this design, I helped her out with the color and the font. We tried a lot of different combinations, because we couldn't find the right combination. You can see... Continue Reading →
What are our goals? That people come to look to our exposition. That people stay longer in Enschede and will get to know more about the city. What is our target group? Teenagers and Young adults What channels are we going to use? Instagram, Facebook and YouTube. What content are we going to post? Process... Continue Reading →
Before we start to make a marketing plan. I first wanted to do some research about marketing strategies and examples. This is a little summary of things I found: What do we need to create a campaign? A way to get the word out. (social media etc.) A clear call-to-action. A clear call-to-action encourages people... Continue Reading →
To make a good promotion campagne we to know who is our target group and what approach fits best. So today i did some research, this is the target group for our installation. Target Audience Netherlands Our target audience consist of artists, students, and people who want to make music in an interactive way, but do... Continue Reading →
To make the design document we divide the tasks over the group. Now I put al the documents together in the design document. This is the final result: DESIGN DOCUMENT
For this installation i made a new moodboard, to get me inspired of making a design for the objects. I made this design in maya, my idea is to make this kind of musical/helix form for the installation.
Today we create a name for our installation! It's gonna be Color Fusion, because the installation will be really colourfull and fusion is like we joining people together to create something new. Now we're gonna start creating a corporate identity!
This afternoon I called to Bakker Bart if we can stand there with our interactive musical installation for the exposition on the 9, 10 and 11 of july. And they accepted! We are very happy to be standing on this spot for these days, it is on a bussy intersection so we hope to get... Continue Reading →
Gains Enschede: - Knowledge City - Student City - Shopping City - Music City - Good variations of restaurants Pains Enschede: - Not enough entertainment - The center is not green enough - There is not enough art
Project Fat 