for today I did some inspiration for the the flyer & poster for our installation. We want the flyer and poster to fit with our target group. We want it to have a young look&feel with bright colours and symbols.
Marketing Plan
What are our goals? That people come to look to our exposition. That people stay longer in Enschede and will get to know more about the city. What is our target group? Teenagers and Young adults What channels are we going to use? Instagram, Facebook and YouTube. What content are we going to post? Process... Continue Reading →
Research marketing campaigns
Before we start to make a marketing plan. I first wanted to do some research about marketing strategies and examples. This is a little summary of things I found: What do we need to create a campaign? A way to get the word out. (social media etc.) A clear call-to-action. A clear call-to-action encourages people... Continue Reading →
Target Group
To make a good promotion campagne we to know who is our target group and what approach fits best. So today i did some research, this is the target group for our installation. Target Audience Netherlands Our target audience consist of artists, students, and people who want to make music in an interactive way, but do... Continue Reading →
Making Design Document – Sprint 1
To make the design document we divide the tasks over the group. Now I put al the documents together in the design document. This is the final result: DESIGN DOCUMENT
Idea Installation design
For this installation i made a new moodboard, to get me inspired of making a design for the objects. I made this design in maya, my idea is to make this kind of musical/helix form for the installation.
Yes! We have a spot!
This afternoon I called to Bakker Bart if we can stand there with our interactive musical installation for the exposition on the 9, 10 and 11 of july. And they accepted! We are very happy to be standing on this spot for these days, it is on a bussy intersection so we hope to get... Continue Reading →
Pain & Gains Enschede
Gains Enschede: - Knowledge City - Student City - Shopping City - Music City - Good variations of restaurants Pains Enschede: - Not enough entertainment - The center is not green enough - There is not enough art
Moodboard for installation
My idea for the concept is to make flowers. The installation i want to make is tall, with bright colors and light where music wil interact with the people. Above i made a moodboard of the modern and low poly style I want to use as a inspiration for the installation.
Team Rules
- Walk - in 15 min later. - If someone finished a important task then show to team mates. - When you have criticism about how they did there task, then give a reason for it with positive feedback. - If you can’t manage a task let your team members know so they can... Continue Reading →