Target Group

To make a good promotion campagne we to know who is our target group and what approach fits best. So today i did some research, this is the target group for our installation.

Target Audience

Netherlands

Our target audience consist of artists, students, and people who want to make music in an interactive way, but do not have a lot of experience with electronics.

• Inhabitants from Enschede & Visitors from the Netherlands
  Target audiences: Pleasure seekers, Harmony seekers and Connection seekers.
  Focus on 14 – 30 years old.

Our installation can be played by everyone who gets interested and sees it in the city, but the main target group we are going to focus on is 14 to 30 years old. We expect the younger people of our focus group to be interested in the part of making music and connecting the sounds together with others. We expect the young adults to be interested by to design & look of the installation and by the melody’s that will be combined by the three art objects together.
Sources:

For the choosing the target audience we used the Leefstijlvinder, based on psychological and sociological factors (BSR-model).

https://leefstijlvinder.nl/het-bsr-model/